Bupa
Managing a busy team as Creative Lead to produce effective, engaging B2B campaigns for Bupa UK kept me busy for 2 years from 2019 during a very challenging time for small businesses across the globe. The mission brief changed from marketing to reassurance, education and information as COVID-19 stopped the nation in its tracks [...]
Reeves
When you're giving budding and experienced artists the tools to unleash their creativity, you need to do something equally imaginative to catch their eye and stir their senses. Reeves has long been a favourite of artists of all abilities and is one of the UK's favourite names in art materials. Their unique new branding and tone [...]
BBC iWonder
BBC iWonder, a growing part of bbc.co.uk curated by BBC Learning, provides thought-provoking answers to fascinating questions sparked by BBC programmes, the news, anniversaries and world events. Working with Manchester's Modern English, we created new guides on topics as diverse as Memory, Lucid Dreaming and Online Safety, each presented by an expert in the field. [...]
Nissan
The Nissan UK dealer group is a very busy network indeed. With a massive requirement for marketing in the shape of press ads, posters, online and radio, the agency responsible is equally busy. Who'd be a copywriter working with a team of designers and art directors to keep the whole thing moving forward, meeting a [...]
Manchester City Council
Manchester is a great UK city famed for it's industry, innovation, music and art. It's also home to some of the most deprived areas in the country with all the associated social problems. This makes it a good place for graduate Social Workers to gain the skills they needs after leaving university. Question was, how [...]
Chicago Town Pizza
When the UK's favourite frozen pizza required a complete website copy refresh, I couldn't wait to get a slice of the action. Tasty, quick and unashamedly awesome, Chicago Town's unique way of speaking to its legion of devotees needed to be spread as thickly as their toppings across the new site and also liberally applied [...]
Radisson Blu
International hotel chain Radisson Blu prides itself on offering very individual hotels in some of the best global locations. But it’s not all about where they can be found. It’s also what they can help guests find, whether it’s the best shopping experiences, hidden local history or the very best spot to watch the Tour [...]
Stockport College
For their 2016 enrolment campaign, Stockport College required a cross-media campaign to give everyone from school leavers to career changers good reasons to study at the college. Working with Modern English, a bold new look was created for press and outdoor ads, social media, admobiles and enrolment microsite. This was followed by complete overhaul [...]
Loop Photography
Photography studio Loop, based in Rawtenstall just outside Manchester, were on mission to shift their focus. The talented team of three wanted to tell the UK’s notoriously fickle ad that in addition to operating a successful retail photography business, creative location and set photography was also one of their services. Deciding that an equally crafted [...]
Drybeck Farm
When you run a glamping paradise in one of Cumbria’s idyllic locations by the River Eden, mere photographs simply can’t do it justice. The majority of their guests book online and need to feel confident that they’ve been given an accurate feel for the beautiful location, luxury accommodation (with a few quirky twists) and unique [...]