Random, funny, inspirational, clever and hugely effective, they’re a must for anyone doing anything creative. Whether you’re crafting ad copy, trying to crack that pitch brief, composing music, painting, writing poetry or anything that requires creative thinking (let’s face it, that’s virtually everything we do), they can help.

Follow me on Twitter for a daily morning does of creative randomisation at 8.30am sharp or thereabouts. Later at weekends, naturally.

Here are the rules:

Oblique Strategies rules

The cards and the ideas are all copyright Brian Eno and Peter Schmidt.

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1. Persistent lying or stealing
2. Apparent lack of remorse or empathy for others
3. Cruelty to animals
4. Poor behavioral controls — expressions of irritability, annoyance, impatience, threats, aggression, and verbal abuse; inadequate control of anger and temper
5. A history of childhood conduct disorder
6. Recurring difficulties with the law
7. Tendency to violate the boundaries and rights of others
8. Substance abuse
9. Aggressive, often violent behavior; prone to getting involved in fights
10. Inability to tolerate boredom
11. Disregard for safety

Sound like the average advertising creative to you?

That must mean we’re experts at anti-social marketing.

Oh yes, regarding point 3: PG Tips, Esso, Compare the Market…

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