When you’re giving budding and experienced artists the tools to unleash their creativity, you need to do something equally imaginative to catch their eye and stir their senses. Reeves has long been a favourite of artists of all abilities and is one of the UK’s favourite names in art materials. Their unique new branding and tone of voice, applied across everything from packaging to digital, will make them an even more inspirational choice for artists. Getting the chance to help relaunch a magical brand from my childhood was an absolute joy. So was being asked to write new on-pack copy for the striking new packaging and add a splash more colour to the new Reeves website.

The Nissan UK dealer group is a very busy network indeed. With a massive requirement for marketing in the shape of press ads, posters, online and radio, the agency responsible is equally busy. Who’d be a copywriter working with a team of designers and art directors to keep the whole thing moving forward, meeting a multitude of deadlines on everything from new vehicle launch campaigns to MOT reminder letters? Ladies and gentlemen, start your engines and view a selection of examples below.

For their 2016 enrolment campaign, Stockport College required a cross-media campaign to give everyone from school leavers to career changers good reasons to study at the college. Working with Modern English, a bold new look was created for press and outdoor ads, social media, admobiles and enrolment microsite. This was followed by complete overhaul of their main website look and content.

Who ate all the pies? After an overnight shoot at a Morrisons superstore where around 500 of the tasty pastry treats where stars of the show, the answer was us and the rest of the film crew – plus associated agency hangers on, of course.

This little 30 second slice of life was shot as part of the supermarket chain’s hugely successful ‘reasons’ TV ad campaign.

And what better reason do you need to shop there than fresh pies baked on the hour, every hour? Best served with beans. Well, Sean Bean in this case.