BBC iWonder, a growing part of bbc.co.uk curated by BBC Learning, provides thought-provoking answers to fascinating questions sparked by BBC programmes, the news, anniversaries and world events. Working with Manchester’s Modern English, we created new guides on topics as diverse as Memory, Lucid Dreaming and Online Safety, each presented by an expert in the field. The guides use animations, short films, infographics and other interactive elements to provide engaging answers to the questions posed.

As copywriter for the team, I was involved in researching, writing and crafting content throughout production before it was launched to the site’s millions of weekly visitors.

Watch short animation from ‘Memory’ iWonder guide here:

Click images below to see the full iWonder guides at bbc.co.uk:

For their 2016 enrolment campaign, Stockport College required a cross-media campaign to give everyone from school leavers to career changers good reasons to study at the college. Working with Modern English, a bold new look was created for press and outdoor ads, social media, admobiles and enrolment microsite. This was followed by complete overhaul of their main website look and content.

When you run a glamping paradise in one of Cumbria’s idyllic locations by the River Eden, mere photographs simply can’t do it justice. The majority of their guests book online and need to feel confident that they’ve been given an accurate feel for the beautiful location, luxury accommodation (with a few quirky twists) and unique atmosphere.

That’s why we recommended a short film as the best way to make the most of a small budget for our clients (and friends) at Drybeck Farm in the Lake District. Based on the farm’s excellent Tripadvisor reviews, the online film, made with the help of camera maestro and all-round nice guy David Scott Noble, gave booking figures a massive boost – helping fill last summer’s booking diary before the season had even started.

National rail operator East Coast Trains didn’t just run regular mainline services on their busy route. They also ran a popular loyalty scheme for customers, plus held regular ticket and cross sell promotions. All kept on schedule by a coordinated CRM programme including emails, texts, online ads and regular website updates. Working with the team at Amaze, I helped create these messages to remind members of the treats they’d earned while travelling, inspire them to discover new destinations and guide them to the best shopping, dining and entertainment at East Coast destinations.