Managing a busy team as Creative Lead to produce effective, engaging B2B campaigns for Bupa UK kept me busy for 2 years from 2019 during a very challenging time for small businesses across the globe. The mission brief changed from marketing to reassurance, education and information as COVID-19 stopped the nation in its tracks and health suddenly rose to the top of everyone's list of priorities.

During my tenure at Bupa, I coordinated quarterly creative campaigns alongside continuous updating of Bupa's huge archive of customer material. Work included print, digital, online ads and social posts.

The Nissan UK dealer group is a very busy network indeed. With a massive requirement for marketing in the shape of press ads, posters, online and radio, the agency responsible is equally busy. Who'd be a copywriter working with a team of designers and art directors to keep the whole thing moving forward, meeting a multitude of deadlines on everything from new vehicle launch campaigns to MOT reminder letters? Ladies and gentlemen, start your engines and view a selection of examples below.