When you're giving budding and experienced artists the tools to unleash their creativity, you need to do something equally imaginative to catch their eye and stir their senses. Reeves has long been a favourite of artists of all abilities and is one of the UK's favourite names in art materials. Their unique new branding and tone of voice, applied across everything from packaging to digital, will make them an even more inspirational choice for artists. Getting the chance to help relaunch a magical brand from my childhood was an absolute joy. So was being asked to write new on-pack copy for the striking new packaging and add a splash more colour to the new Reeves website.

The Nissan UK dealer group is a very busy network indeed. With a massive requirement for marketing in the shape of press ads, posters, online and radio, the agency responsible is equally busy. Who'd be a copywriter working with a team of designers and art directors to keep the whole thing moving forward, meeting a multitude of deadlines on everything from new vehicle launch campaigns to MOT reminder letters? Ladies and gentlemen, start your engines and view a selection of examples below.

National rail operator East Coast Trains didn't just run regular mainline services on their busy route. They also ran a popular loyalty scheme for customers, plus held regular ticket and cross sell promotions. All kept on schedule by a coordinated CRM programme including emails, texts, online ads and regular website updates. Working with the team at Amaze, I helped create these messages to remind members of the treats they'd earned while travelling, inspire them to discover new destinations and guide them to the best shopping, dining and entertainment at East Coast destinations.