Manchester is a great UK city famed for it’s industry, innovation, music and art. It’s also home to some of the most deprived areas in the country with all the associated social problems. This makes it a good place for graduate Social Workers to gain the skills they needs after leaving university. Question was, how to let them know about the challenges and rewards of working for Manchester Social Services. This campaign of mailers and ads showed these graduated that many good things come out of the city, including a great start to a brilliant career.